Adapt and Win

The Future of the Supply Chain

Adapt and Win – future-proof supply chains: Which investments really pay off for companies and their customers

In this white paper, our Commerce Operations Competence Centre looks at the question of a sustainable supply chain and how companies can make their supply chains crisis-proof.


Authors: Dr. Michael Krings, Dr. Philipp Wahl, Alexander Decker in collaboration with Prof. Dr. Rod Franklin (Kühne Logistics University), Raphael Adrian Maier (Otto Group), Marcus Pollinger (BayWa AG) and Manuel Landolt (Migros Fachmarkt AG).
Publication: May 2023
Language: German
Number of pages: 22 pages
Document type: White Paper

The white paper highlights the following topics:

  • Supply chain challenges
  • Scientific perspective on crises and their potential
  • Investment areas for a sustainable supply chain
  • Practical examples and voices from the market

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