Digital marketplaces: The New Reality – Success Factors and Challenges for Platform Operators, Brands and Retailers
In this white paper, our Competence Center “Commerce Strategy, Innovation and Company Building” looks at marketplace models and how platform operators, brands and retailers can use them to their advantage. They provide practical tips in the form of the RCP Playbook.
Authors: Nicolas Kröger and Dr. Thomas Kaiser in collaboration with Carsten Feiler (Tradebyte Software GmbH), Dr. Johannes Bauer (Gottlieb Duttweiler Institute) and Rafael Schenker (Globus AG).
Publication: July 2023
Number of pages: 28 pages
Document type: White Paper
The white paper highlights the following topics:
- Success factors of marketplace models
- RCP Marketplace Playbook
- Practical examples and voices from the market
Click here for the complete white paper
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