Hyperpersonalization
How retailers can efficiently leverage their existing customer potential with the help of artificial intelligence
Hyperpersonalization: How retailers can efficiently leverage their existing customer potential with the help of artificial intelligence
The third edition of the Retail Capital Partners “Retail Memo” deals with the topic of “Hyperpersonalization: How retailers can efficiently leverage their existing customer potential with the help of artificial intelligence”. In the paper, our RCP experts Emmanuel Niklaus, Ingeborg Wagner and Daniela Schaller examine the topic of retention marketing with a view to the integration of artificial intelligence (AI).
They present the three pillars of retention marketing and show how AI can become a driver of success.
Overview:
Authors: Emmanuel Niklaus, Ingeborg Wagner and Daniela Schaller
Publication: October 2023
Language: English
Number of pages: 8 pages
Document type: Retail Memo
The Retail Memo highlights the following topics:
- Initial situation
- Insights into retention marketing
- AI as a driver of success
- RCP approach and expertise
Click here for the complete Retail Memo
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