Retail Trend Report

Three retail trends to watch in Germany

Retail Trend Report

In cooperation with Mastercard, we have published the first edition of the Retail Trend Report. The report addresses current developments in the German retail sector and identifies the three key trends. Quo vadis retail in Germany? What do consumers want and what should the retail industry be prepared for?

Two use cases and a deep dive into retail spending in Munich illustrate the trends with practical examples.


Authors: Isabel Baumgart (RCP), Dr. Alexander von Rennenkampff (RCP), Ferdinand Seulen (Mastercard), Christian Hylander (Mastercard).
Publication: October 2023
Language: English
Number of pages: 14 pages
Document type: Retail Trend Report

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